Welcome, Welcome – Weekly Blog N0. 6

By RFOX VALTAugust 20, 2021

Yet another week has passed us by, and what a week it was. Yesterday we revealed the premier of the RFOX VALT SHOP sale trailer, and so far, the feedback has been fantastic. You are going to love what we have in store for you next, but in the meantime, let's focus on what we have for you now. Over the course of the last week, we have put more polish on our auction site, are nearly ready to roll out the full RFOX VALT website, and we have also improved the tools for SHOP templates, meaning that all you potential owners can morph into your very own Antoni Gaudi or Frank Lloyd Wright. So, this week we look at some of the concept art progressions as we get closer to finalised templates and announcing our first client(s) — join us as we chronicle the RFOX VALT journey.


Update 06/AUG/2021:

Here is the summary of what you missed:

  • VR walkthrough shared on Discord

  • Adverts being made and marketing to ramp-up

  • RFOX TV and Media close to launch and will be pivotal for success

  • Win a VR Headset and early tour

  • 15% of RFOX set aside for VFOX holders (date of distribution TBA)

Don’t worry if you missed last weeks’ article, as you can read it here.

Callinova quarter - Working model for illustration purposes
Callinova quarter - Working model for illustration purposes

When will the RFOX VALT sale begin and end?

RFOX VALT is pleased to announce the sale for the Callinova quarter SHOPs and will begin on the 14th of September and run for 72-hours (3 days). The sale is an auction and accepting RFOX (ERC20) only and start at $5k worth of RFOX, with the price being set on the day of the auction. Follow the social channels for times and how you can participate. 

So, you missed the Discord call and did not get a walkthrough of the RFOX VALT in VR? We have you covered:

  • Callinova - Callinova is the first quarter to launch in the RFOX VALT and is based on art, hence being the art quarter. The word Callinova is a combination of “Calli” – meaning Calligraphy (a form of artistic writing) + Callisto (a Jupiter moon, which will be explained shortly) + Beautiful or Lovely and “nova”- meaning Supernova (a star that has exploded showing a sudden increase in brightness). Combined, we end up with an artistic explosion of brightness, which we think is perfect for the art-based quarter.

  • Why provide a walkthrough video? - We want to show our clients, future customers and users what is forming. We know token holders are a different audience for the most part and looking for token appreciation, but this video is to show an ‘as-is’ view of the RFOX VALT as it forms and gets closer and closer to release.

Latest walkthrough of the RFOX VALT
  • Many Metaverses are dead or have exceptionally low traffic. How will you combat that? - The RFOX VALT is a retail and e-commerce based metaverse so it has a different hook and USP. In addition, we also have the added benefit of concerts, events, e-sports, and gaming. But the real point of difference is that we have multiple ventures plugging into the RFOX VALT meaning all users and players of RFOX GAMES, RFOX Media, RFOX TV, RFOX Finance, RFOX NFT platform and the cashback and streaming app will all converge in one principal place. 

RFOX Ecosystem
RFOX Ecosystem

Here are some of the other ways we are attracting customers to the RFOX VALT in case you missed it.

These are the marketing initiatives we are working on:

  • Adverts being made by 3 high-end production companies. – We now have 3 adverts being made for the RFOX VALT and the first one will make its debut on the 19th of August. The other 2 will be hot on its heels. The first advert is made specifically for the SHOP sale, the second is an evergreen explainer of what the RFOX ecosystem is, and the 3rd is a lore story and gamer advert for the RFOX VALT to show how the metaverse and game combine. Yes, you heard it correctly.

  • Marketing Ramp-up – In addition to the above-mentioned adverts, which will be promoted across various social media channels and through multiple mediums, we will also use the reach of the millions of people using MyMedia in Southeast Asia.

  • Big brand partnerships and marquee clients – Having secured a 3-year partnership with Miss Universe Philippines (Launch dates to be announced in the coming weeks) and working with some other partners that we will soon release; we have extended the reach of our traditional RFOX ecosystem reach. Each of these clients has their own established audience that will allow us to bring in users to the RFOX ecosystem.

Some of the Miss Universe Philippines 2021 contestants
Some of the Miss Universe Philippines 2021 contestants

So, you want to be a Quartermaster? 

So, you want to be a Quartermaster?

Who Are You?

  • As a quartermaster, you are not only a manager, but you are a master in customer service, operations, marketing, and sales. You are savvy and adept at interacting with clients. Your main goal is to make your clients happy, if they are happy, their customers are happy. You are responsible for everything that goes on in your quarter including making sure that all the shops are running smoothly. If something is broken, you will have to find a way to fix it. 

  • You are unique and one of a kind, so too is your role. You are entering a new realm where few before have traveled. You are ready to take the challenge and to be a pioneer and part of history as we reshape e-commerce, media, and gaming as we know it by being a catalyst in making our fully interoperable ecosystem a success.

  • Focusing on client retention is one thing, but you are also top-notch in acquiring and attracting brands to your quarter. You are successful when your clients are happy, their customers are happy, and your quarter is buzzing with traffic and sales.


  • Manage and oversee operations, maintenance, administration, rent control, and improvement of the shops

  • Address client complaints and resolve problems

  • Enforce governance, rules, and regulations

  • Prepare detailed budgets, financial reports, and KPIs

  • Plan, schedule, and coordinate events, advertising, promotional, and marketing strategies

  • Deal, negotiate, and facilitate contracts

  • Review rents to ensure that they are in line with the market 

  • Identify innovative ideas by researching industry and related events aligned with the quarter’s theme

  • Discover and explore business opportunities by attracting clients and brands



  • Must have experience managing multiple clients

  • Preferably someone who has experience in the retail/e-commerce sector

  • Commercial acumen, understanding and management of revenue-based targets, budgets, and drivers

  • Strong exposure to multiple global brands

  • Experience in marketing and advertising is an advantage

  • Motivation for sales

  • Prospecting skills

  • Sales planning

  • Meeting sales goals

  • Strong customer service and client management skills


Enough Already, how do I apply?

Although we expect the process to take a while, as finding the right people will not be easy, we do want to start the process. So, if you think this role sounds like you, OR you know someone who might be interested, you can go to this link.

If you are new to the RFOX ecosystem or this is your first-time hearing about RFOX VALT, here are some must-read articles to bring you up to speed:

Want to win an early access pass for The VALT and be one of the first people to ever see it?  Join our newsletter here and be the first to find out how to enter.

Want to win an early access pass for The VALT and be one of the first people to ever see it?

Join our newsletter here and be the first to find out how to enter. 

In Summary

  • New VR walkthrough of Callinova, we have come a long way in a short amount of time

  • First advert for the SHOP sale will be released on the 19th of August

  • Miss Universe Philippines updates coming in the following weeks and will also launch in September

  • Win a VR Headset and early tour

  • Apply to be a Quartermaster now

Coming up in RFOX VALT

We are getting closer to the advert launches, marquee client announcements and the ramp up of the marketing campaigns. We also look forward to giving you more Insight Into the law the lore of The RFOX VALT. 

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